A little book, a big idea

Malcolm Gladwell writes in a clear and informative voice that is a pleasure to read. I found it amazing how sometimes big changes occur because of very small things. He talks about three agents of change, the Law of the Few, the Stickiness Factor, and the Power of Context. He uses interesting examples to illustrate his points. It is a really interesting book for those trying to understand why some things become popular whilst others, just as good, don’t. A must read for anyone considering advertising of any sort.